The Late 2010’s & Technology/Social Media Age brought huge cultural & sociological shifts across the world. The rise of instant-gratification catalyzed by STEM-evolution made exigent delivery of media possible for millions on social media. There was a striking dilution of quantity – wherein quickest-and-easiest meant ‘better’ as shortened-attention spans drove news psychology. On critical analyses, though, quality & quantity are co-dependent: a trend CLC Founder/CEO Raj Bhagowalia noticed back in 2017 was hurting cinema – and was driven to change.
Raj Bhagowalia is an Ivy League-educated cinephile and Harvard graduate with a lifelong passion for film analysis. The son of immigrants who highly-prioritized academia and achievement for their children to make better lives for themselves, Raj earned multiple degrees (B.Sc from Emory & Master’s from Harvard) before becoming the first in his family’s history to be accepted & go to Medical School. Raj equally noticed & diagnosed a massive decline in the breadth, qualifications, & quality of film journalism/criticism in modern-times – a fact that did not sit well with him loving film dearly since childhood.
The core principle of Science, Medicine, Ivy League, & Academia is: true, detailed analysis is a responsibility to our subjects & the world. There’s a reason PhD-theses & final papers are never only 2-3 pages. You would also never want someone with a mediocre high-school or college education/resumé to do your next open-heart surgery, right? Why should Cinema: one of the most complex, layered, & analytical artforms exploring human truths over centuries and shifting Billions of $ in worldwide marketplaces – be held to any lighter of a standard?
The foundation of Cinema Lovers Club back in September 2017 was to reimagine film journalism – to go beyond the 1-2 paragraph, rushed scribbles of the majority of critics, education-deficient Joe Schmoes, & passionless dilettantes to bring back the Lost Art of true, Golden Age Film Analysis. We pride ourselves on bringing old-world PhD-level detail/work ethic to film review – juxtaposed with a perspective of diversity and youth still being in our 20’s and POC [not white-male 60-year-olds] & modern technology/style to a field we love. Now with 100,000+ subscribers & major publications, we’re just getting started!
Welcome To The Club!